Times are tough and any money saved is seen as a good thing by households up and down the country, so when it comes to insurance, it seems UK consumers are heading online to find the best deals. Accountancy firm Deloitte has conducted research into spending habits over the past 12 months and found that price comparison sites are increasingly being used for insurance product purchases.

It’s findings show that 34% of people with general insurance policies have switched provider in the past 12 months to get a better deal and a third of people said they were now more likely to use a price comparison website. Some encouraging news also came out of the research, according to the stats: fewer consumers are cancelling their insurance policies to avoid mis-sold PPI and save money. In last years survey, 11% of people said they were considering stopping their Payment Protection Insurance (PPI) to save money, but this has fallen to just 6% over the last 12 months. Good news, as long as the policy has been sold correctly.

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